Link building has become a very hot topic in search engine optimization (SEO) circles. Google started the trend where each inbound link to your website counts as a vote for your site. So naturally, the more links you have from other websites to yours, the higher your rank will be, theoretically.
Whey theoretically? Because not all links are created the same. Let's examine some link building basics!
There are two core audiences for your links, people who can click them and search engines that count, analyze and judge them. The majority of people are looking for links hoping the search engines will reward them for those links with higher rankings. While that is usually true not every site should approach link building the same way.
It's important to consider the link type and link value. Links that help with direct click traffic can generate temporary buzz. Links that improve search engine rankings will be those that the engines see as having value and quality.
Effective link building is a blend between SEO and public relations. SEO is a more technical process oriented task dealing with coding and algorithms.
Online public relations is a human process. Some authoritative links can only be received through one to one person-to-person communication, which does not have anything to do with SEO.
Trustworthy & authoritative links can be different for different sites.
Authoritative links come from sites that can be algorithmically validated as being trustworthy. They are usually not reciprocated and will not have the same descriptive anchor text. Authoritative links will appear to be organic.
Regardless of the approach and method, it is widely agreed that every website looking to increase its ranking on Google, Yahoo, or MSN needs to implement a solid link building strategy in order to increase its authoritativeness.
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